Building PropMall
Field notes from building a property technology company — the decisions, mistakes, and systems behind it.
2 of 2 published
- 01 What Is Value, and Who Gets to Decide the Price Value is not the same as price, and it is not the same for everyone. A working-through of how to think about PropMall's pricing when some see RM988 as fair and others see RM365 as expensive. 8 Jul 2026 · 3 min read
- 02 The Hidden Cost of the Quick Fix A quick fix solves today. A system solves the whole class of problem and keeps solving it. Here's how I learned to tell them apart — the expensive way. 28 Jun 2026 · 2 min read